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Tapping into everyone’s creative knowledge results in a more viable and competitive organization. Meeting customers’ demands means more profitability, which translates into company growth and employee job security. When partnerships include unions or other employee groups, job productivity improves because of meaningful involvement in quality improvement. Inclusion enables a diverse workforce to contribute creative ideas and stimulates innovative ways of accomplishing tasks.
Saturn, the newest car division of General Motors, used this principle when starting up its manufacturing facility in Spring Hill, Tennessee. Partnering with the United Auto Workers (UAW), Saturn redesigned the manufacturing process of the Saturn automobiles. In 1999 Saturn ranked number one in quality for American cars by American consumers. Three components contributed to the Saturn partnership’s success: innovative processes produced better cars; Saturn gained market share and customer loyalty; and the Saturn plant needed more employees. This meant more members for the UAW and more profits for General Motors.